rebranding yves saint laurent | yves saint laurent buy online rebranding yves saint laurent There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its .
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The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re .Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, .
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Saint Laurent’s renewed success can first be attributed to an elegant and clever .What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has .When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was .
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent .
Having left Saint Laurent for the auspices of Céline, Hedi Slimane has once again ignited . Under Hedi Slimane’s stewardship, YSL saw a rebranding like no other. ‘Yves’ was dropped, birthing the new “Saint Laurent Paris.” This shift led to many a raised eyebrow and heated discussions over lattes and luncheons. . Yves Saint Laurent (YSL) was a groundbreaking designer, and while the Le Smoking tuxedo is arguably his most .Many decried the rebrand as an egoistic erasure of not only YSL’s origins, but also its eponymous co-founder and designer. Long-time stockist Colette parodied the new logo with shirts reading ‘AIN’T LAURENT/ WITHOUT YVES’; Saint Laurent retaliated by retracting their stock, starting a three-year cold war.
The truth behind YSL’s rebranding. YSL's new name only affects RTW. By Rebecca Cope and None Published: 09 July 2012. . The Yves Saint Laurent cosmetics line will keep its name, for example . Yves Saint Laurent, Saint Laurent or YSL, is a French luxury fashion brand that has been in the fashion industry for over 60 years. Founded in 1961 by . Also, his decision to rebrand the label as “Saint Laurent Paris” and drop “Yves” from the name was disrespectful to the brand’s founder and legacy. His decision to close the couture . There has been much discussion surrounding the rebranding of Saint Laurent since 2012.In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Despite the high profile of the brand he creatively directs – historic French fashion house Saint Laurent – Hedi Slimane remains notoriously reserved when it comes to press.
“Our customer base that buys Saint Laurent has changed after rebranding, especially for men’s. There is a devoted clientele who loves Hedi’s creation. It has been totally refreshed and we have much younger customers,” added Shibata. . from Yves Saint Laurent menswear to Dior Homme and back to Saint Laurent. “Its Hedi’s way or the . The name was based on the original name of the ready-to-wear line that was started in 1966: Saint Laurent Rive Gauche. Yves Saint Laurent is still used for the beauty line and so is the original monogram logo. But it still was highly talked about — even criticized. Again, the blanding of the logo didn’t go over well. The official word: The historic Saint Sulpice store, on the Left Bank, inspiration for Saint Laurent’s original Rive Gauche line of luxury ready-to-wear, which first opened its doors in 1979, was then remodeled with a new interpretation, in support of the install consultation with Moatti + Rivière. The concept is taken from the YSL perfume, The Saint Laurent Paris rebranding is perhaps most notably characterized by a movement towards a monochromatic, edgy and minimalist aesthetic. Saint Laurent has also utilized brand representatives that embody stylized rebellion such as Daft Punk, Sky Ferreira and Anja Rubik. This compiled list showcases the fashion house's transformation in .
Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online.. A picture of a black product box with the new branding on it appeared on the label’s official Facebook page this weekend. The box has ‘Saint Laurent’ . Hedi's tenure was defined by a bold rebranding effort, controversially transforming the label's name to "Saint Laurent", dropping the Yves. Embracing a rock'n'roll ethos, Hedi revitalized the brand's aesthetic and even restarted its haute couture line, propelling YSL into a new era of modernity and relevance. Saint Laurent rebrand unveiled. First look at new Saint Laurent rebranding. By Rebecca Cope and None Published: 23 July 2012. . with the brand s official name remaining Yves Saint Laurent. The .
The Evolution of Saint Laurent: From Yves to Saint Laurent Paris. Yves Saint Laurent founded his eponymous brand in 1961 and laid the foundation for its future success. Over the years, the brand underwent several changes, including the transition to Saint Laurent Paris, while still preserving the essence of the designer's vision. Yves Saint Laurent found designing both the ready-to-wear and haute couture collections too stressful and so Alber Elbaz designed three ready-to-wear collections in 1998 and 1999, then Tom Ford was hired on a . The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer.Yves Saint Laurent: Rebranding an icon It seems the Yves Saint Laurent Logo got an update. Not sure if I like it, but apparently it is only for the ready-to-wear line anyway.
When one thinks about famous luxury fashion houses, chances are one of the first names that come to mind is Yves Saint Laurent. Now known as Saint Laurent after Hedi Slimane’s 2012 rebranding.. Founded in 1961 by Yves Saint Laurent, the French house quickly became well-known thanks to two elements that will forever define Saint Laurent. First, the . Hedi Slimane infamously discarded the Yves in Yves Saint Laurent, rebranding the label as simply Saint Laurent. It didn't take at first but Slimane committed to the new name and eventually . The business name was among the few things considered worthy of this rebranding exercise. As such, from Yves Saint Laurent , the term became Saint Laurent Paris under Hedi Slimane, the creative director that took charge in 2012. It was no small controversy that greeted this rebranding, as many people felt it wasn’t needed.Despite the 2012 rebrand, the former logo is still used on the brand's beauty line. In 2023, Saint Laurent released a new version of its classic logo without the name 'Yves'. It was used simultaneously with the 2012 logo until 2024 when it become the official logo.
In 2012, a scandalous rebranding was carried out. This happened after Hedi Slimane took over as creative director. The new leader removed the Yves name from the fashion house’s name and abandoned the iconic logo, developed in 1962. . Yves Saint Laurent (YSL) is a monumental name in fashion, representing innovation, elegance, and a shift in . Le Smoking, the sharply tailored, all-black tuxedo, remains the signature style that defines Saint Laurent’s impact on fashion.A revolutionary addition to his 1966 haute couture collection, it hit the runway in Paris to mixed reviews. Fashion buyers didn’t include it in their stores, but celebrity trendsetters like Bianca Jagger, Catherine Deneuve and Nan Kempner .
Yves Saint Laurent era cunoscut pentru utilizarea referintelor artistice in creatiile sale. Cele 6 rochii din colectia Mondrian reprezinta insa insasi semnatura lui YSL. Stilul sau este caracterizat de dihotomia dintre simplitate aparenta ascunsa si constructii complexe demne de haute couture. . Rebrand Yourself este locul unde trebuie să .Saint Laurent Rebranding . In 2012, Hedi Slimane took the helm at Yves Saint Laurent. His decision to rebrand the iconic fashion house to Saint Laurent was met with controversy. During the rebrand, the company changed its name and visual identity. One of the main drawbacks of the Saint Laurent rebranding was the perceived erasure of the brand .
The rebranding of Saint Laurent from Yves Saint Laurent in 2012 was met with mixed reactions from the fashion world. Some saw it as a bold move that would bring new life to the brand, while others felt it undermined the legacy of the late designer. Despite the controversy, the rebrand has been largely successful, with Saint Laurent experiencing .For nearly five decades, the YSL logo remained an enduring symbol until 2012 when Saint Laurent underwent a significant rebranding initiative. Under the creative direction of Hedi Slimane, the brand transitioned from Yves Saint Laurent to Saint Laurent Paris, accompanied by a .
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